<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Flow Forward Solutions]]></title><description><![CDATA[Flow Forward Solutions]]></description><link>https://www.flowfwdsolutions.com/forward-thinking</link><generator>RSS for Node</generator><lastBuildDate>Sat, 13 Jun 2026 12:36:09 GMT</lastBuildDate><atom:link href="https://www.flowfwdsolutions.com/fi/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why sustainability needs a producer]]></title><description><![CDATA[We don’t tend to leave important business functions to chance. Take marketing, for example. We don’t usually assign it to someone to handle “on the side.” We bring in someone who understands marketing, cares about it, follows it, develops it. Someone who is actually responsible for it. Sustainability, on the other hand, is still often treated differently. It becomes something that is added on top of existing roles rather than properly owned. Sometimes it lands on the newest person in the...]]></description><link>https://www.flowfwdsolutions.com/post/why-sustainability-needs-a-producer</link><guid isPermaLink="false">69ef257e7cb0726b2da6e698</guid><pubDate>Mon, 27 Apr 2026 09:55:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/280ed7_1c9e58a389a14f8982bb9c3d75536d5f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[Vastuullisuustyö tarvitsee pienempiä alkuja – ei suurempia lupauksia]]></title><description><![CDATA[Miten vastuullisuustyö saadaan liikkeelle ilman raskaita strategiaprosesseja? Usein ratkaisu on pienissä, tarkasti rajatuissa aloituksissa.]]></description><link>https://www.flowfwdsolutions.com/post/vastuullisuus-aloitetaan-fiksummin-kun-se-aloitetaan-pienemmin</link><guid isPermaLink="false">698990300c9b54090fe46870</guid><pubDate>Mon, 09 Feb 2026 08:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/280ed7_e84645bc9a73412ab6b659dc160e6cd7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[Looking good vs. doing good]]></title><description><![CDATA[If you were having a coffee with us, chatting about the way we see sustainability work, this is what we might say – sort of off the...]]></description><link>https://www.flowfwdsolutions.com/post/looking-good-vs-doing-good</link><guid isPermaLink="false">68d27de80bf4ea1c4914145c</guid><pubDate>Tue, 23 Sep 2025 11:57:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cd906508313a4a20a1da6299eb9f666e.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[Sustainability isn’t a project. It’s the work.]]></title><description><![CDATA[We’ve seen too many glossy strategies end up in a drawer. A 70-page PDF, signed off by the board, celebrated with a press release – and...]]></description><link>https://www.flowfwdsolutions.com/post/sustainability-isn-t-a-project-it-s-the-work</link><guid isPermaLink="false">68c169fdf22b0a698897ed02</guid><pubDate>Wed, 10 Sep 2025 12:27:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/962242162dae4052a928dcbc5f9439f5.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[If responsibility feels boring, you’re doing it wrong – ask the artists and activists]]></title><description><![CDATA[As we’ve talked about before, feeling is everything. In luxury, emotion is the currency that sticks long after the invoice is paid. Now:...]]></description><link>https://www.flowfwdsolutions.com/post/if-responsibility-feels-boring-youre-doing-it-wrong</link><guid isPermaLink="false">689dbfd3df9fab6286b110e1</guid><pubDate>Thu, 14 Aug 2025 15:55:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0efc147dcbe245c6815ef78049c8f483.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[Luxury that lasts: Rethinking premium travel from the inside out]]></title><description><![CDATA[Are we chasing chandeliers, but missing connection? The illusion of luxury In a recent Helsingin Sanomat  column , Verna Vuoripuro wrote:...]]></description><link>https://www.flowfwdsolutions.com/post/luxury-that-lasts</link><guid isPermaLink="false">686d38724464a5ec8d0deecf</guid><pubDate>Wed, 09 Jul 2025 10:16:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e37edb0ee3514370b9a1f6ab5e33ded2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item><item><title><![CDATA[When sustainability doesn’t feel right]]></title><description><![CDATA[Sustainability in premium travel isn’t just metrics – it’s emotional. This article explores why guest experience is at the heart of what truly lasts.]]></description><link>https://www.flowfwdsolutions.com/post/when-sustainability-doesnt-feel-right</link><guid isPermaLink="false">68347afd2c9701be82302359</guid><category><![CDATA[Sustainable guest experience]]></category><pubDate>Mon, 26 May 2025 15:27:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_3ac134f7b0d04d728ff26450211c61b8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nepu Sahinpasic</dc:creator></item></channel></rss>